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New A2 Business (Analysing the strategic position of a business (Mission,…
New A2 Business
Analysing the strategic position of a business
Mission, corporate objectives and strategy
Analysing internal position: financial ratio analysis
Analysing internal position: overall position
Analysing the external environment: political and legal change
Analysing the external environment: economic change
Analysing the external environment: social and technological change
Analysing the external environment: the competitive environment
Analysing strategic options: investment appraisal
Managing strategic change
Managing change
Managing organisational culture
Managing strategic implementation
Problems with strategy and why strategies fail
Strategic methods: how to pursue strategies
Assessing a change in scale
Assessing innovation
Assessing internationalisation
Assessing greater use of digital technology
Choosing strategic direction
Strategic direction: choosing which markets to compete in and what products to offer
Strategic positioning: choosing how to compete