REINVIGORATING THE DOCKLANDS
REINVIGORATING THE DOCKLANDS
The way that the docklands has been designed has taken into consideration community engagement and environmental design. There is currently a walking track that can be followed around the entire docklands area as well as a cyclists track that runs perpendicular to docklands park itself. Adding to this starting point and placing an empahasis on the area as one that promotes health and phyiscal activity in a very urban concrete area.
The area will need to be inviting and "fresh". Using colours that are synonymous with health and freshness in branding will be important to the branding of Docklands Park.
Different swatches of greens and blues that connote to the water of the docklands area and the grass and trees.
Word Association for the Parks new name: Park, Sports Park, Spark?
Bike Hire and tours of the area
The area of the docklands is notoriously windy and exposed to the elements however this doesn't necessarily need to be a bad thing. Rebranding the area to promote the wind as "fresh" and cooling when your engaging in exercise and making people "feel alive" and awake when they are in the area.
Promoting a healthy environment and lifestyle choices for members of the community - both residents of the docklands area and those that work there.
A free public space to engage members of the community with each other and the area itself.
The are itself is large enough to be used for a multitude of community activities - wide open spaces with a beautiful cityscape backdrop and waterfront position.
Melbourne is known for its street art and what better way to incorporate an identity for the area of docklands than offering artists an opportunity to showcase their work for free or as part of competitions that generate free publicity for the area alongside community engagement
Taking a page from "sculptures by the Sea" at Bondi Beach in Sydney, the docklands area could be transformed once a year for a month long event where sculptures and artworks are displayed along the waterfront of the docklands area, encouraging people to walk along the track and engage with the area and artworks.
Local markets in suburban areas like Camberwell and Brunswick bring in mass amounts of people from the local community and all over Melbourne where they can buy anything from fresh produce to clothing, artworks and more.
Using the huge open spaces of the docklands park as a market will successfully engage members from the area and provide them with an opportunity to buy fresh produce from small businesses and make further connections within a community that is defined by skyscraper living.
Providing a green space for residents of the community limited to skyscraper living an opportunity to garden and engage in cultivating their own fresh produce.
Community Fair's for children and families. Kids rides like ferris wheels and jumping castles with entertainers like clowns and pirates that engage with the children and can teach them about the history of the area in a fun way.
Word association for Community Hub:
The history of the docklands surrounds trade and industry, its been the home to many industries since the 1860s including railway, pottery etc.
The docs were constructed in 1880. Intergral to the reinvigoration to respect and pay homage to this rich history of the area.