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:fire: Global Business Speaks English :fire: (What kind of people are…
:fire:
Global Business Speaks English
:fire:
What kind of people are involved?
Multinational companies
Airbus
Daimler-Chrysler
Fast retailing
Nokia
Renault
Samsung
SAP
Technicolor
Microsoft
Others
Its employees
There are 4 types
Inspired
Oppressed
Frustrated
Indifferent
What is the main problem?
Many multinational companies are mandating English as the common corporate language
Adopting a global language policy
Companies often stumble along the way
To survive and thrive in a global economy, companies must overcome language barriers
Why english only?
The need to tightly coordinate tasks and work with customers and partners worldwide
CONS
Compliance is spotty
Job security falters
Change always comes as a shock
Performance suffers
Self-confidence erodes
PROS
Globalization of tasks and resources
Expansion
Competitive pressure
Facilitate communication and performance across geographically
Sustained results in its companies
English corporate language strategy
Improving belief in capacity
Offer opportunities to gain experience with language
Use verbal persuasion
Foster positive attitudes
Encourage good study habits
An Adoption framework
Englishnization
A necessary move
