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5260_2,3the design process (Identify Customer Needs ((c) Customer Input…
5260_2,3the design process
- Product Mission Statement - Design Brief
- Production, Marketing and Evaluation
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(c) Customer Input
- Interviews
- Focus Groups
- Fly-on-the-wall Observations
- Contextual Inquiry - Observing the product in use
- Walk-a-Mile Immersion
- Metaphor Marketing(pictures to gather input)
- Written Surveys
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- Establishing Product Specifications
Prepare the list of metrics
Competitive Benchmarking
Ideal & Marginally Acceptable Target Values
Reflect on the results and the process
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- Setting final specifications
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- Benchmarking of competitive products
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