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Marketing (Checklist (Influences (Personal, Social, Psycological),…
Marketing
Checklist
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Forecasting, concept purcese intent
TopDown,BottomUp, Stastical, Observation, survey, judgement, market test
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Value statement, benefit, target market, price
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Process for
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The many layers of product Branding , the new product development process
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Channel functions. Developing a distribution channel and differences between consumer and B2B (vertical and horizontal integration)
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Why, in service situation, the 4P's are extended to 7P's i.i addition of Physical evidence, process an people
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Exam tips!
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Service
3 extra P's Physical Evidence, People and Process
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Appropriate marekting strategy and marketing mix for market launch, growth, maturity and decline
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What is market segmentation, targeting and positioning . the 5segmentation and 7 positioning steps and matricses for branding
Types of organisational forms , central decentralised and matrix
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