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Global Business Speaks English (Key concepts (An Adoption Framework…
Global Business Speaks English
Key concepts
Change always comes as a shock.
Compliance is spotty.
Self-confidence erodes.
An Adoption Framework
Converting the primary language of a business is no small task.
Improving employee buy-in.
problematics
Companies
Companies that fail to devise a language strategy are essentially limiting their growth opportunities to the markets where their language is spoken, clearly putting themselves at a disadvantage to competitors that have adopted English-only policies.
Performance suffers.
Employees
Employees resist.
Have career-related consequences, which simply failed to contribute to the common discourse. "They are afraid to make mistakes," "so they just will not talk at all."
Performance suffers.
The bottom line takes a hit when employees stop participating in group settings. Companies miss out on new ideas that might have been generated in meetings. People don't report costly errors or offer observations about mistakes or questionable decisions.
Important data
Three primary reasons are driving the move toward English as a corporate standard
Globalization of tasks and resources.
M&A integration across national boundaries
Competitive pressure
Data worldwide :
1.75 billion people are spoken
There are close to 385 million native speakers in countries like the:
U.S.
Australia
A billion fluent speakers in formerly colonized nations such as:
India
Nigeria
Tania Alexandra Jula Acero
An estimated 565 million people use it on the internet.
Use verbal persuasion.
Encouragement and positive reinforcement from managers and executives—simple statements like “You can do it” or “I believe in you”—make all the difference.
Subjects
Three primary reasons are driving the move toward English as a corporate standard.
Globalization of tasks and resources.
M&A integration across national boundaries
Competitive pressure
Obstacles to Successful English-Language Policies
Improving belief in capacity.
Offer opportunities to gain experience with language.
Whether through education, employment, or living abroad, experience tends to give people the confidence they need to succeed in this task.
