Empathy Project v1

Empathy Project v1

WEEK 1

MF 2: Get rid of negativity/anxiety/ask Q

MF 1: 10min easy breathing meditation + Task Focus on the here and now

MF 3 : Detachment from wants & desires

MF4: Walking Kindness Meditation

Buddhify: 8min Zap Meditation

Loving Kindness Meditation

Marketing Ideas

Hashtag with name project

Twitter/Facebook/Instagram?

Site subscription option = Daily inspirational mail

App reminder notifications on/off

App streak with some motivational quotes (not every day maybe but every 1st day (maybe first few days or full week) and then weekly or so)

App daily tasks

Introduction inspirational video to start off with (maybe even more in between). This can be linked in the mail as well with maybe some other things they can still use to work on that day if they are very motivated.

Motivate people to tweet about it etc. Maybe we can feature this on the site as well (only good ones obviously). Maybe even call with people on stream about the experience...

Gratitude

To Do

Weekly topics

Introduction week/ make it so they feel better. (loving kindness / gratefulness / mindfulness/ happyiness)

Connection with logic (Quantum Physics / Critical Thinking)

Who am I? (Social conditioning / neuroscience / evolution / What drives us / Purpose / Low Self esteem / Lying to yourself)

Time to click bitches (yoyo comfort vs reality/ death meditation (letting go) / probabilistic thinking / Exp as a tool / Right Action and impact)

Will check these ones out still but looked good! and

Happiness

Use 11 min Rock meditation Buddhify?

SWOT

Strengths: free program, our social media to push it,

Weaknesses: Athene brand can work both for as against it credibility wise ???

Opportunities: gaming community

Threats:

Contact (health) bloggers & vloggers to check it out

If they complete the program they get a personal message from someone from the team or f.e. if they clicked they can call Athene on stream or something...

WEEK 4

WEEK 3

Letting go of dissonance meditation

WEEK 2