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Marketing (Importance :!: (More sales, Increase awareness, Learn your…
Marketing
Importance :!:
More sales
Increase awareness
Learn your metrics
Make consumers trust you
Build a social asset
Learn your marketplace
Discover what work
Develop an ‘ideal customer’ profile
Test and optimize
Build a powerful brand
What is Marketed? :!?:
Goods
Services
Events
Experience
Person
Places
Properties
Organizations
Infomations
Ideas
Demand State :heavy_dollar_sign:
Negative
Non-existent
Latent
Declining
Irregular
Full
Overfull
Unwholesome
Concepts :thinking_face:
Selling
Aggressive and Highly motivated sales force
Push
Marketing
Specific Need
Product
Better Quality
Better Performance
More Features
Societal
Customer Needs
Protection and Welfare of Society
Production
High production efficiency,
Low cost
Mass Production
Holistic Marketing
Internal
Marketing Department
Senior Management
Other Departments
Intergrated
Communications
Products and Services
Channels
Performance
Sales Revenue
Brand and Customer Equity
Ethics
Environment
Legal
Community
Ralationship
Customers
Channel
Partners
Key Customer Markets :key:
Consumer (B2C)
Business to Business (B2B)
Government to Citizen (G2C)
Global
Business to Employee (B2E)
Consumer to Consumer (C2C)
Terms :books:
Marketer
Seller
Consumer
Customer
Virtual Market
What is Marketing? :pen:
Identifying and meeting human and social needs
Sum of all activities that take you to a sales outlet
Create value for customers
Managing 4 P’s
Market Types :diamond_shape_with_a_dot_inside:
Area
Local
Regional
Rural
National
International
Goods and Commodities
Fruit
Furniture
Stock
Volume of Transaction
Wholesale
Retail
Goals :checkered_flag:
Attract new customers
Keep and grow current customers
Strategies :chart_with_upwards_trend:
Push
Pull
Environment :evergreen_tree:
Micro
Company
Suppliers
Intermediaries
Public
Customers
Competitors
Macro
Technological
Natural
Demographic
Economic
Cultural
Political
Legal