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Marketing (CONSUMER DEMAND STATE (Irregular demand (Demand varies…
Marketing
CONSUMER DEMAND STATE
Irregular demand
Demand varies occationally
Full demand
Adequetly buy all the products at the market
Declining demand
Consumers buy the product less frequently
Overfull demand
Demand is more than supply
Latent demand
Strond nedd that can't be satisfied with existing product
Unwholesome demand
Attraction to buy non ethical products
Non existent demand
Consumers may not know the existence of product
Negative demand
Consumer dislikes the product
WHAT IS MARKETING
Pricing
Advertising
Sales Promotion
Distribution
Public Relations
Personal Selling
MARKETING STRATERGIES
Selling concept
Marketing concept
Product Concept
Societal concept
Production Concept
Holistic concept
Integrated Marketing
Communication
Product & Services
Channels
Internal Marketing
Marketing department
Senior Management
Other Department
Relationship Marketing
Customers
Partners
Channels
Performance marketing
Legal
Commiunity
Environment
Ethics
Brand & customer equity
Sales revenue
Price
Place
Product
Promotions
WHERE DOES MARKETING OCCUR
Market place
Metamarket
Market space
TYPES OF MARKETING
According to goods and comodities
Furnitue market
Fruit market
According to volume of transaction
Retail marketing
Wholesale marketing
According to area
Local market
Rural market
Regional market
National market
International market
MARKETING GOALS
Attract new customers
Grow current customers
MARKETING ENVIRONMENT
Micro environment
Company
Competitors
Employees
Customers
Suppliers
Public
Macro Environment
Technology
Social & Cultural
Politics
Environment
Economy
Law
MARKETING STRATERGIES
Push Stratergy
Pull stratergy