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Program Stakeholder Engagement (Business Stakeholders (Program Sponsor,…
Program Stakeholder Engagement
Business Stakeholders
Program Sponsor
Program governance board
Project managers working for a program
PMO
Government agencies
Affected people
Program manager
Funding and performing organizations
Suppliers
Competitors
Differences between program and project stakeholder engagemen
The scale of stakeholder management and the duration over which it takes place is larger in a program
Programs often bring about a larger scale change than a point project
Program managers become escalation points for issues that project level stakeholders might have
Program managers deal with stakeholders on whom they have little or no authority
Stakeholder engagement is both art and science, and it is up to the program manager to utilize leadership skills
Program Stakeholder Identification
Systematically identify all the stakeholders in a program
Document the information in a stakeholder register
Understand the stakeholder's influence, interest, needs, expectations, etc.
Categorize the stakeholders using tools like Power/Interest grid, Influence/Impact grid, etc.
Prioritize the stakeholder engagements according to this categorization
Classification models
Power/Interest Grid
High Power, Low Interest: Keep Satisfied
Hi Power, High Interest: Manage Closely
Low Power, High Interest: Keep Informed
Low Power, Low Interest: Monitor
Salient model is a way of describing classes of stakeholders based on
Their power
Urgency
Legitimacy
Stakeholder Engagement Planning
Stakeholder Engagement Plan
Attitudes about program and its sponsors (political positioning)
Expectation on the amount of program benefit to be realized
Degree of support or opposition
Stakeholder's ability to influence
Organizational culture and acceptance of change
Define expected outcomes from specific stakeholder engagements
Define means to be adopted to reduce resistance and maximize support
Track the engagement through indicators like participation in meetings, communication channels, and other means
Stakeholder Engagement Assessment Matrix
Neutral
Supportive
Resistant
Unaware
Leading
Stakeholder Engagement
It is a continuous activity
The program manager should ensure all stakeholders are adequately and appropriately engaged
The program manager ensures all communication to and from stakeholders is tracked
The program manager must review stakeholder metrics to identify risk due to lack of participation
Stakeholder issues must be logged and appropriate action should be taken
Stakeholder issues can have a big impact on program objectives
Tasks
Identify stakeholders and crate stakeholder matrix
Perform stakeholder analysis and create stakeholder management plan
Set clear expectations and acceptance measures
Generate and maintain prominence for the program
Define and maintain communications
Evaluate risks and integrate in risk management plan
Develop and maintain stakeholder relationships
Knowledge and Skills
Customer Relationship Management
Customer Satisfaction Measurement
Expectation Management
Public Relations
Training Methodologies
Negotiation skills