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Industry Analysis (1) investigate the industry (Life Cycle (Emerging,…
Industry Analysis
1) investigate the industry
Life Cycle
Emerging
Maturity
Decline
Performance over past years
Growing
Declining
client's position within the industry
major players and their market share
industry changes
new players
technology
regulations
drivers
brand
size
technology
2)Suppliers
How many?
Product availability
What's going on in their market?
3)Future
are players entering or leaving the market?
M&A?
Barriers to entry or exit?