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Poptop strategy (PR (Client (pros (concierge service (article in some…

- - - - concierge service
        
        article in some popular resources
        
        ad in Insta, Facebook
      - free # #
      - moneyback guarantee
        
        article on blog
        
        link in email
        
        ad in Insta, Facebook
      - diversity of suppliers
        
        our blog
        
        Insta, Pinterest
    - - not 100% of successful result
        
        lack of suppliers
        
        lazy suppliers
        
        little budget
    - - social proof
        
        real reviews about poptop
        
        recognizability
        
        ssm
        
        Instagram , Pinterest
        
        publicity
        
        some popular recources
        
        our blog
      - trustful design
        
        relevant place (problem solve)
        
        free
        
        moneyback
  - - - relevant leads (concierge)
        
        ad in fb
      - free profile on leading event marketplace
        
        ad in Fb
      - payment only for booking
        
        ad in fb
    - - booking fee
      - waste of time fulfill profile
        
        to make clear :
        
        better profile = more bookings
        
        more bookings = more bookings
        
        infographic
    - - quotes without response
        
        email: variants - why don't confirm
        
        article
        
        blog
        
        ad in Fb
      - unrelevant leads
        
        little budget
        
        far distance
  - - - unrespectfulness
        
        jealous of successful suppliers at Poptop: I'm suck, not Poptop
        
        show the success of our suppliers
        
        suppliers with a lot of requests, bookings
        
        diagrams "story of success"
        
        Poptop awards "Best of"/winners of
        
        competition between suppliers, but lots of requests
        
        not proud of Poptop membership
        
        reports of the month
        
        feedbacks
        
        from clients about suppliers
        
        from suppliers about us
        
        feedbacks from clients about us
        
        mentions from clients about us ( to think about resources)
        
        to create an ad like "Where have you found that band?"
        
        to play with emotions, use a pain of supplier. For ex: how easy clients can find suppliers on Poptop, but not on their websites
        
        1 more item...
      - bad profiles #
    - - clients don't know average prices
        
        article on blog
        
        link in email
      - mental attitude: proud of booking at Poptop
        
        best suppliers
        
        Photos of real events #
        
        Blog
        
        social media
        
        best events at Poptop
      - think over about partnership with agencies
      - pay attention to young audience
    - - lack of suppliers
      - marquee problem