Just as social culture affects the success of a persuasive message, so too does the culture within an organization.
Use simple language to avoid suspicions of fantastic claims and emotional manipulation.
Provide objective evidence for the claims and promises you make.
Identify your sources, especially if your audience already respects those sources.
Establish common ground by emphasizing beliefs, attitudes, and background experiences you have in common with the audience.
Be objective and present fair and logical arguments.
Display your willingness to keep your audience’s best interests at heart.
Persuade with logic, evidence, and compelling narratives, rather than trying to coerce with high-pressure, “hard-sell” tactics.
Whenever possible, try to build your credibility before you present a major proposal or ask for a major decision. That way, audiences don’t have to evaluate both you and your message at the same time.