9-1 Understanding Mass Media mass media: the form of communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver.
Culture: the learned behavior, including knowledge, beliefs, art, morals, law, customs, skills, and traditions, that is characteristic of the social environment in which and individual grows up.
Mass Media and Socialization: shapers, spreaders, and transformers of culture. Influence on gender types. Theory of cultivation; the more time people spend "living" in the television world, the more likely they are to believe social reality as portrayed on television.