Chapter 9: Ecology of the Mass Media
9-1 Understanding Mass Media mass media: the form of communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver.
Culture: the learned behavior, including knowledge, beliefs, art, morals, law, customs, skills, and traditions, that is characteristic of the social environment in which and individual grows up.
Mass Media and Socialization: shapers, spreaders, and transformers of culture. Influence on gender types. Theory of cultivation; the more time people spend "living" in the television world, the more likely they are to believe social reality as portrayed on television.
9-2 Chronosystems Influences on Mass Media even though the technology has changed the concerns remain the same.Content in programming has changed. more shows geared toward children. sponsors product placement in the show.
9-3 Macrosystem Influences on Mass Media Parents must decide what is and is not appropriate for their children to watch.
9-4 Children and Screen Media: Television and Movies Families use television for entertainment, education, news and consumer information. Concerns about content. Children thought to be more vulnerable to the amount of time spent watching TV.
Theories how screen media influences children:Social Cognitive how role models behave on screen.Cultivation Theory beliefs about he world alters their behavior.Motivation Theory how media are used.Displacement Theory media has displaced other important activities-hobbies, games, sleep, studying reading, physical activity, reading, vocabulary development.
9-5 Screen Media and Socialization Concerns Watching TV and movies impacts 1) Socioemotional development and relationships. 2) Physical development and health, 3) psychological development and behavior, 4) cognitive development and achievement and 5) development and values.
9-6 Mesosystem Influences on Screen Media Community-media linkage- Public Broadcasting Service. Cable and Satellite Television, Recording Devices and Public Interest Groups
B: School-Media linkage group using educational TV as part of the school curriculum. Educational television has been criticized because many programs are financed by corporations that advertise their products on the show. It is felt the classroom should not be the marketplace. Educational TV in the classroom reinforces reading and lecture material. aids in the development of a common base of knowledge among students.enhances comprehension and discussion. provides greater accommodation. increases student motivation. promotes teacher effectiveness.
C. Peer Group Media linkage. peer group encourages adolescence to be connected with digital devices. ability to connect is a significant part of being accepted in a peer group.
D. Family Media Linkages: Parents must exercise their primary responsibility in regulating and monitoring their children's viewing habits. Studies indicate that parental involvement in children's viewing is infrequent.
9-7 Children and Print media: Books and Magazines The core of an education person is literacy., being able to communicate through reading and writing Caldecott Medal: award given yearly for the most distinguished picture book for children..
9-8 Children and Audio Media: Popular Music alienates adults. used to communicate emotion. sense of identity.
Psychosocial development: Role models, Values: Newberry Medal award given for most distinguished contribution to American Literature for children. Cope with problems Understand Feelings.
Print Media and Socialization Concerns: Fantasy and Reality, Violence, Stereotyping
Effect of music lyrics. Contagion the phenomenon in which an individual exposed to a suggestion will act on it. Music Videos.
9-9 Children and Digital Media: The Internet Each new media technology brought with it great promise for social and educational benefits and great concern for children's exposure to inappropriate and harmful content.
Information overload. social networking.
9-10 Devices and Games high amounts of hours spent by children on devices. possible link between electronic media and attention deficits.