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Target Audience (Demographics (Occupation (Engineer, Teacher, Dentist,…
Target Audience
Demographics
Age
10+
Gender
Male or Female
Income
500 a week
Education
High school
Undergraduate
PHD
Occupation
Engineer
Teacher
Dentist
Surgeons
Judicial
Self-employed
Geographic location
Australian
Psychographics
Describe lifestyle
Like graphic design, like to plan your own life
Political preferences
Not limited
Cultural preferences
Not limited subculture
Media preferences
Laptop
TV
Pinterest
Creative blog
Magazine
Hobbies
Play game
Travel
Reading books
Party
Play golf
Drawing
Computer art
Product Use
Type of use
Daily supplies
Frequency (how often)
Everyday
Customer Benefits
Benefits of product/service to customer
Comfortable
good design
Good price
Customer Need
Needs
Acceptable price
Fonts are clear
Fashionable
Good design
Customer Desires
Desires
Fashionable
Good design
Acceptable price
Fonts are clear