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Tutorial 2 Business Environment (Macro Factor (Technology, International,…
Tutorial 2 Business Environment
Business Environment
business environment means all the internal and external factor that affect the company function including employee, customer, management, supply and demand and business regulation.
Internal Business Environment
include factor withing the organization that impact the approach and success of operation
External Business Environment
consist of a variety of factor outside company that typically don't have much control over
Internal Element
Resources
management structure
Culture and image
Business policy
function of business
Market Environment
Market environment is a part of the external environment of the business. It include those factors that the business has limited control over.
Macro Factor
Technology
International
Social
Environment
Economic
Ethical
Political
Legal
Physical