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International Management (5 Market Entry Strategies (Franchising, Joint…
International Management
Definitions
International Management
Multinational Cooperations (MNCs)
International Business
Why go international?
To avoid foreign tariffs and import quotas
To increase market share
Gain access to more reliable or cheaper resources
5 Market Entry Strategies
Franchising
Joint Ventures
Licensing
Wholly-owned subsidaries
Exporting
4 Management Functions
Organising
Worldwide Functional Divisions
Worldwide Product Divisions
International Division
Geographical Regions
Leading
Planning
Influencing
Cultural and country differences
High VS Low Context
International Business Environemnt
Socio-Cultural Environement
Technological Environment
Economic Environment
Political-Legal Environement