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Kellogg's (General Information (Reduced Global work Force by 7% in…
Kellogg's
General Information
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Austraia exports around the Asia Pacific region, as far away as Malaysia and Japan as well as nearby Indonesia and the Pacific Islands
buys more than 20,000 tonnes of wheat materials a year
30,000 tonnes of whole corn is milled for Kellogg’s
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History
founded in 1906 and production began in Australia in 1924. Four years later a plant was built at Botany
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Market Information
Commodities
Corn
30,000 tonnes of whole corn is milled for Kellogg's annually
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Wheat
20,000 tonnes of wheat materials annually
flour, whole wheat, brans and gluten
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Cereal, Pasta and Baking Mix Industry
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Pressures
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changing consumer trends
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Children’s breakfast cereals declined in value terms since 2012. 3% value decline in 2015, 1% in 2016.
The cereals segment most concentrated, with Kellogg, Sanitarium and Nestle with >80% of market share
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David Mackay, the former CEO Kellogg Co
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Locations
Australia
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Charmhaven, Central Coast - Snack Products
Closed 2015
Pagewood, Sydney (Office)
New Zealand
Parnell, Auckland (Office)
Engagement Strategy
Relevant Experience
Jordan Cereal
• 14% uplift of sales in a mature market
• On time, in full customer delivery
• Enhanced shelf presence and brand recognition
Tyrells
Capacity improvement, focussing on planning
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