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Do you talk funny? (1: Start with a Story (How to Craft a Story (Core: Who…
Do you talk funny?
1: Start with a Story
Why?
Stories help us both learn and remember thing. So, tell a story to make the audience remember.
When someone delivers information as a series of facts or problems, it's hard for us to remember them.
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For better or worse, our brains are hardwired to recognize, remember, and appreciate information that comes to us through storytelling.
Storytelling = Branding
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You are always telling a story, about yourself, about who you are, what you do, why you do it.
You're always selling your content, your idea.
Marketing, as well, is now no longer about the stuff you make, but about the stories we tell.
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How to Craft a Story
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Use your own life's examples. Entertain, you don't have to tell a joke.
Setup (Hook/Problem), Event (Take off/Opportunity), Resolution (Punch line/GTM Strategy)
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