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MARKET SEGMENTATION (DEMOGRAPHICS (WORK (ROUTINE (work_traveler (Work…

- - - - shift_worker
      - night_worker
      - work_traveler
        
        Work traveler might need a new name because it can mean multiple things: business trips or on the road a lot for their job
      - late_worker
      - ninetofive_worker
      - early_worker
      - recently_changed_job
    - - fulltime_worker
      - partime_worker
    - - city_worker
      - rural_worker
      - home_worker
      - town_worker
      - remote_worker
    - - EDUCATION
        
        student_teacher :red_flag:
        
        college_student_professor
        
        kindergarten_teacher
      - IT
        
        it_professional
    - - easy_commuter
      - green_commuter
      - heavy_commuter
        
        Terminology is a little confusing here with time and distance segment. Propose: far_commuter and long_commuter. The discrepancy can indicate traffic jam and frustration?
      - long_commuter
      - short_commuter
      - normal_commuter
  - - - recently_moved_house
    - - city_home
      - town_home
      - rural_home
    - - home_bound/quality_homer
      - never_home
- - - - brand_loyalty.# (restaurant/shop/gas_station/...)
      - first_time_user.# (restaurant/shop/gas_station)
    - - "Three times a week"
    - - "Tuesday at ..."
  - - - WELL-BEING (SPORTS)
        
        recreative_biker
        
        recreative_walker
        
        sportive
        
        gym_enthusiast
        
        well-being_lover :!:
      - SHOPPING
        
        shopaholic
        
        #_shopper (supermarket/clothing/...)
        
        DIYer :!:
      - WININGANDDINING
        
        resto_lover
        
        #_resto_lover (italian/asian/mexican/all)
      - ENTERTAINMENT
        
        CULTURE
        
        culture_buff
        
        theatre_junkie
        
        opera_lover
        
        cinephile
        
        SPORTS
        
        sports_lover
        
        #_fan (rugby/basketball/football/...)
        
        DRINKS
        
        clubber :red_flag:
        
        cafe_person
      - NATURE
        
        nature_lover
      - RELIGION
        
        muslim
        
        christian
    - - night_owl :red_flag:
      - sleep_deprived
      - early_bird :red_flag:
    - - social_butterfly (social_activity.high)
      - sociable_person (social_activity.medium)
      - secluded_person (social_activity.low)
    - - FREQUENCY
        
        frequent_traveler
        
        irregular_traveler
        
        frequent_flyer
      - LOCATION
        
        international_traveler
        
        intercontinental_traveler
        
        america_traveler (geographics)
        
        asia_traveler (geographics)
        
        local_traveler
      - ROUTINE
        
        leisure_traveler
        
        business_traveler
      - TYPE
        
        beach_lover
        
        camper
        
        city_tripper
        
        budget_traveler
        
        expensive_traveler
    - - healthy_biker
      - healthy_walker
      - phsyical_activity
        
        high
        
        low
        
        moderate
      - mobility :!:
        
        high
        
        moderate
        
        low
    - - work_life_balance :!:
      - couch_potato :red_flag:
      - workaholic :red_flag:
      - dog_walker
      - uber_parent :red_flag:
        
        Maybe rename this attribute because it confuses people
- - - - occasional_driver
      - die_hard_driver
    - - aggressive_driver
      - efficient_driver
        
        Propose rename to defensive driver
      - normal_driver
      - anticipative_driver
    - - distracted_driver
      - legal_driver
      - illegal_driver
    - - city_driver
      - motorway_driver
    - - commuter
      - car_for_leisure