Please enable JavaScript.
Coggle requires JavaScript to display documents.
Advertising (AIM (creat an image, defend values, Sell/make people buy,…
Advertising
AIM
creat an image
defend values
Sell/make people buy
awareness
inform
interest
Employer
Advertising agency
advertiser (f.ex Lufthansa)
Production: media
sector
for profit
selling products/goods/commodity
/services
non-profit
awareness rising
media
Posters: billboards/hoardings
(places where posters are shown)
OOH (out of home)
Press/print media
broadcast media