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VESTEL VENUS ACCESSROY (PAY ATTENYION TO (HEAT, MATERIAL, SIZE, WEIGHT,…
VESTEL VENUS ACCESSROY
ABOUT MARKETING
REPRESENTATION OF THE VESTEL BRAND
consumers have some bad experiences with old products so that new product have to represent the vestel brand beside that it have to open a new page on the consumers mind like the venus phone consept
LOW PRICE AND INTERMEDIATE PRODUCT STRATEGY OF VENUS
the price have to be reasonable according to this strategy
USING THE DAILY LIFE CONCEPT and ADRESSING THE GENERAL MASS
for reaching the wide mass the problems have to be chosen from daily life scenarious for all type of people that using smart phone
PAY ATTENYION TO
HEAT
MATERIAL
SIZE
WEIGHT
AESTHETIC
TEXTURE
COLOR
DURABILITY
CHANGABLE COVER
INTELLIGIBILITY
EXISTING PROBLEMS
BLUETOOTH
hard use of the cable products
CHARGE
charge connection and the speed
INSULATION
insulation of the input points
LIGHT
external lıght system for mobility and battery health and save
SOUND
inefficient sound quality of the phone speakers for outdoor environment
ATTACHING
for using the phone on irregular surfaces with an angle or for hanging somewhere
