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SMART (RS) In X months, revamp the purchase rate of the RS to Y% by…

- - - - content-based
      - user-based CF
      - item-based CF
      - ARM
      - statistical & popularity
    - - solo (selection criteria)
      - mix ( selection criteria)
      - twist (selection criteria)
  - - - past preference
        
        Which data?
        
        how to get it?
      - current preference
        
        Which data?
        
        How to get it?
    - - state of mind
        
        Which data?
        
        How to get it?
      - objective
        
        short-term vs. long-term
        
        budget
  - - - which event(s)?
      - how it works?
    - - definition and taxonomy
      - automatic detection with confidence
      - relation <intention-needs>
- - - - exact same vendor?
      - exact same product?
    - - within 7 days?
      - within 30 days?
      - within 90 days?