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what products are allowed to be on market shelves
illegal
advertising towards kids and underage
using certain things in advertising
consumers are aware and empowered they can start organizations that help market self regulations themselves
BETER BUSINESS BUREAU * voluntary alliance of companies
connectivity
3D technologies
green infrastructure
others that replace or are substitutes
intelligent Data Collection
what they see on paycheck
when you take out tax
buy necessities or products you like
take out the tax, amount you need to buy necessities leaves you with discretionary income
luxury products, vacations etc
suppliers: want to be paid more and deliver more
buyers
substitute products: meet the same basic need you do
new entrance: SW challenged the industry by only using one plane which lowered costs