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EVENT BASED FUNDRAISING CAMPAIGN (RECRUITMENT MARKETING (Event Website…
EVENT BASED FUNDRAISING CAMPAIGN
CAMPAIGN CONCEPT DEVELOPMENT
Event format
Location
Difficulty of challenge
Budget
Target audience interests
Duration
Participation level
Target outcomes
Fundraising
New supporter acquisition
Supporter re-engagement
Brand awareness
Available differentiators
Ambassadors
Locations
Experiences
Marketing channels
Influential supporters
RECRUITMENT MARKETING
Event Website
Style design
Image sourcing
Logo design
Menu structure
Site layout
Content generation
Event info
Cause info
Hosting/security
Integration with donor platform
Legals
Entry T&Cs
Indemnity waivers
Privacy policy
Media release
Entry fee payment gateway
Ambassadors/ Champions
Support collateral
How to recruit guidelines and support
Social media
Page designs
Follower acquisition
Regular content generation
Recruitment events
Info sessions
Training sessions
Launch event
Marketing strategy
Channel choice
Content "personality" guide
Comms plan and schedule
Contact database segmentation
Budget
Contacts database management
Leads/ Expressions of interest
Signed up participants
Direct marketing
FUNDRAISING MARKETING
Donor platform
Functionality
Process flow
Regulatory compliance
Ongoing admin/ management
Payment gateway
Donor database admin
Fundraising toolkit
Fundraising guidelines
Ask scripts
Cause impact statements
Social media toolkit
Draft social media posts
Profile avatars
Cause engagement experience
Volunteer opportunities
Meet the ambassadors
EVENT MANAGEMENT
Permissions
Local council
Private landowners
National Parks
Logistics
Staffing
Equipment
Participant kit/ equipment
Event infrastructure
Safety
Timing/ results
Location
Transport
Participant movement
Equipment movement
Catering
Safety
Traffic plans
Medics
Participant medical info
Medivac plans
Course marking
Public liability insurance
Marketing/Branding
Media
Flags/banners
Photography/ Videography
Team kit and apparel
Participant communication
Training guides
Event program
Personal requirements
Sponsorship