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Media-proof your kids (part 2) (Detoxing the consumer culture (what…
Media-proof your kids (part 2)
Detoxing the consumer culture
(what parents can do)
do consumer testing with children, try bold tests of food and drinks, mixing famous brand products and supermarket own-labels, can they tell the difference ?
record favorite programmes and teach how to fast-forward during ads
let children help to make shopping lists, discuss food choices, dicuss other family purchases(holidays)
conversation with the children about advertising, products & brands & discuss how marketers target people's hopes, fears, needs
when children first start watching commercial stations, play ''Spot the ads'' to help them to learn the difference between entertainment and marketing
limit exposure to consumer culture by doing other things with the children
Selling to kids: how it's done
on the Wal-Mart's Toyland website children are shown how to e-mail their parents a list of the items that they wanted for Christmas
company called Dubit
recruits children on the web to be ''Dubit Informers''
kids keep the company up to date on street trends and promote the latest 'cool' products in return for cash payments
to create interest in a new product: f.ex. seed your promo figures at teeny-bopper concerts, feature them on websites/on gifts of clothing
goal: make the characters popular with teenagers so that younger children would see them as 'cool' and want to buy the product
parents have to fight back
take control of the media in their home
talk to their children about marketing, consumerism and the difference between life-style and quality of life
talk about what really makes your child happy
be firm
(what parents can do)
Don't fall into the 'guilt money' trap, presence is much more important than presents
demonstrate your distaste for predatory marketing to children: let your children know that marketers are only interested in their money
never give in to pester power (Aufzwingen seines Willens durch ständiges Nerven)
keep an eye on ads and marketing
monitor what children watch on TV, films and DVD
have clear, fair guidelines on money and spending, decide what you will/won't pay for on a regular basis, then agree on levels of pocket money. If children want sth extra, teach them to save or wait for a special occasion(birthday)
How to make children immune to the marketing men