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5 FORCES FRAMEWORK (BUYERS (WELL INFORMED ABOUT THE QUANTITY, PRICES &…
5 FORCES FRAMEWORK
BUYERS
WELL INFORMED ABOUT THE QUANTITY, PRICES & COST OF SELLERS
INDUSTRY'S PRODUCTS ARE STANDARDIZED OR UNDIFFERENTIATED
HAVE ABILTY TO POSTPONE PURCHASES
RIVALRY
BUYER COSTS TO SWITCH BRANDS ARE LOW
THE PRODUCTS OF INDUSTRY MEMBERS ARE COMMODITIES OR ELSE WEAKLY DIFFERENTIATED
BUYER DEMAND IS GROWING SLOWLY
NEW ENTRANTS
STRONG NETWORK EFFECTS
CUSTOMERS HAVE STRONG BRAND PREFERENCES AND/OR LOYALTY TO INCUMBENT SELLERS
LIMITED NEW ACCESS TO DISTRIBUTION CHANNELS & SHELF SPACE
SUBSTITUTE PRODUCT
COMPARABLE OR BETTER PERFORMANCE FEATURES
READILY AVAILABLE
X ATTRACTIVE PRICED
LOW COSTS IN SWITCHING TO SUBSTITUTES
SUPPLIERS
INDUSTRY MEMBERS DO NOT HAVE POTENTIAL TO INFESRATE BACKWARD
NO GOOD SUBSTITUTES FOR WHAT THE SUPPLIER PROVIDE
SUPPLIERS' PRODUCTS AND/OR SERVICES ARE IN SHORT SUPPLY