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Advert Idea Generation (Energy Drink (Target audience (The target audience…
Advert Idea Generation
Energy Drink
Target audience
The target audience for the product would be people of both genders above 18 and have a pro active life style and enjoy doing things such as going to the gym etc.
Content
The idea for the advert would be to shows how much more you can achieve by drinking the drink giving you a bost through out the day. we would show this by having a character doing daily activities and the first time he will do it without the drink and will look less active whilst doing this. on the second day he will have the drink and therefore he will then do the same activities but at much an high active and enthusiastic rate showing the drink has enhanced how much he can do.
Chanel
The channel which i would probably use for this advert would be sporting channel such as sky sports, bt sports and itv channels when sport related programming is being broadcasted this is so we have the best chance of reaching our target audience as they are sporting and pro active people
Style
The style for this advert will have an upbeat feel to it and include very bold coloring and have an up beat music bed to make the feel that the product that is good , but mostly to gain the audiences attention as the style would appeal to our target audience, we could also use the technique of famous faces within the advert as well by getting a famous character
Miss en scene
Some of the props which we would use for this advert can be every day items, the chacters which we would use for this would be one main actor this person can be a sporting celebrity which the audience can relate to as seeing them will encourage the audience to by the product. There will be both non and digetic sound used within the advert, the lighting will be high key lighting but not much would be used as we will try to film on bright sunny days,
Designer watch
Content
The content which we would be in the advert would be showing the ergonomics of the watch and the features which hare on it , as well it will show the usp's of the watch to show the target audience what is different about this watch compared to other products
Target audience
I would say the target audience for this advert would be people which are about 20 plus and have a higher income to be able to afford an more of a luxury item
Channel
The channel's which we would probably broadcast this advert on would be itv1 and 2 and channel 5 mostly between 5 and 9 in the afternoon as this would be the best time to target the audience at.
Miss en scene
There will be high key lighting used in the advert, The sound though out the advert will be non-digetic sound as there will not be anything going on within the advert, There will be no characters in it as it will focus on the watch. the back ground of the advert will probably be dull and black to add more warmth to the high key lighting. There will be narrative oder to it.
which would be used in the advert.
Style
For the style of the advert we would have a lot of high key lighting with in it to create a warmth to the advert, it will also have a more of a formal feel to it and have a dominate sense of realsum to it and would show the product for what you would really get when buying the product. it will have an feel of sophistication to the advert as well to help appeal to the target audience.
Phone charger
Content
For the content for this advert would show the charge its self and show some of the best features of it, for example how easy it s to use, ths would help relate it to the target audience as the audience would want a product quick and easy to use. other features can be the price of it, how easy it is to bring with you etc.
Style
The style for this advert would be very modern looking as we want to get across that this product is very new and modern
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Channel
The channels which this advert would e shown on would be itv 1 and 2 also channel 4 and E4 i would chose these channels because they appeal to the audience we are aiming for for example itv target our older target audience and higher number of them, where as E4 would target an more niche audience but they are very into there technology
Miss en scene
There will only a few props required for example , phone charger,phone and a stand to display the phone in connected to the charger, there would be one actor used in the advert showing how easy it is to use the charger the actor would be an every day person no one famous to show everyone can use it.
The sound which is used would be non diegetice with a music bed and some narration about the product. The lighting which would be used is high key lighting
Deodorant
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Content
The content for the advert would be that it will be bright and have a fresh feel to t too relate to the product its self it would show them using the deodorant it will also have general actors giving there feed back on the product (talking-heads) so by having the word of mouth people are more likely to by it
Target audience
The target audience for this product is very broad as it is a product which everyone needs but it can be about 15 plus it would be for a male or female audince depending on who your product is being target at.
Channel
The channel which this will be shown on would be itv for its very mass audience it can be shown between programs such as x factor and Britten got talent so that to get the most out of advertising on that channel .
Miss en scene
The chacters will wear general clothing to reinforce the idea of the being everyday people, there will be high key lighting to make an positive feel to the advert the sound will be a mixture of diegetic and non diegetic sound, the main prop which will be used in the advert will be the deodrant can its self.