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Formulating Strategy (steps in global strategic planning and the models…
Formulating Strategy
steps in global strategic planning and the models available
political,
legal,
cultural,
market,
financial processes.
Environment : scanning
political and
economic risk;
major
technological,
legal, and
physical constraints
Internal analysis with SWOT
Evaluate Global and International Strategic Alternatives
Evaluate Entry Strategy Alternatives
1.
Exportir
-particularly the choice of distributor
2.
Licensing
- suitable for the mature phase of a product’s life cycle, when competition
is intense, margins decline, and production is relatively standardized
3.
Francising
- ideal strategy for small businesses because outlets require little investment
in capital or human resources
4.
Contract Manufacturing
5.
Offshoring
6.
Service Sector Outsourcing
7.Turnkey Operations
Management contract
International Jv
Fully ownership
why companies engage in international business
emerging market
The process by which a firm’s
managers evaluate the future prospects
of the firm and d
ecide
on appropriate strategies
to achieve long-term objectives : STRATEGIC PLANNING
Reason
defensif :black_flag:
Globalisation of competitors
Trade Barrier
Regulation and Restriction
Customer Demand
proactive :star:
Economic of scale
Growth opportunity
Resource access & cost saving
Incentives
environmental assessment and internal and competitive analysis
strategic planning for emerging markets
types of strategies available to international managers
gain insight into the issues managers face when strategic planning for global e-business
