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KEYWORDS AND TARGETING (RIGHT KEYWORDS (Align keywords with business goal,…
KEYWORDS AND TARGETING
RIGHT KEYWORDS
Align keywords with business goal
Holistically
Brand
Products
Website
Research process
Other advertisers
Match type
Opportunites
DSA
Keyword planner
Expand the reach
Improve ad rank
Ad quality
Extensions
Search partner
Negative keywords
RLSA & CUSTOM MATCH
Audience insight
Connect audience signals with your search strategy
Generate your lists from both site visitors and customer data
Treat differently
Specific without over segmented
Neagtive audiences
Maximize engagement
Bid only
Bid adjustment
Applu audience at campaign level
Broader match type & keywords
Strengthen audience-based campaigns
Smart bidding
Couple with DSA
Optimizing DSA
Targeting group based on user behavior
Use recommended categories
One DSA campaign per language
All-website auto target
High value dynanic ad target
Different groups for different dynamic ad targets
Exclude trafic
Exclude site contents
Negative keywords
Add paused and removed keywords from other campaigns
Maximize results
Auto bidding
RLSA