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STP Marketing (Segmentation (Geographical (address, climate, population…
STP Marketing
Segmentation
populational
age
sex
job
family
Geographical
address
climate
population density
cluture
action range
Behavioral
who
expecting
repeater
newcomer
feeling
No interest
interested
timing
purpose
Psycological
lifestyle
value
hobby
personality
motivation
Targeting
Select target where you can win in terms of
Market
Growth
Positioning