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Work (Academic Marketeer (Nature of Work: I oversee the complete life…
Work
Academic Marketeer
Nature of Work: I oversee the complete life-cycle of the MBA products & tools - right from product ideation and development to product delivery and post-enrollment support
Classroom
What is it? A big ticket product, accounts for 10% sales for our online center --- with an average price of 40,000
Vis-a-vis the market: Some where in the middle of TIME and IMS. Different for different kinds of markets
My role: Redeveloping the delivery using smart PPTs for better visualization and iPOMO app - real time analytics
Competition: Broadly, TIME and IMS but regional competition as well
Test Series
What is it? A hot-seller, captures the largest enrollment share.
Vis-a-vis the market:With an average price per mock of around 180 - 200, we're the most expensive as compared to TIME's 150 - 160 per mock. Unmatchable analysis
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My role: Redeveloping the analysis. Gamification for engagement and for sales. Better performance benchmarking tools. Mock percentile based product advisory.
Night Classes
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Vis-a-vis the market: LIVE classes! No recorded lectures. No hardware required. Live classes at your time!
My role: Packing the product - Optimum no. of classes, planning brand building initiatives such as open sessions, monitoring the content, allied services - whatsapp groups and doubt sessions
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Skills Required: Communication Skills, Foresight, Innovation
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