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Swamp Cabbage Brewery (Events (Boost engagement of events through Facebook…

- - - - Consistent events like trivia, distribution in bars/restaurants throughout Columbia, higher brand awareness
    - - Often bring events like live music, games - cornhole, trivia etc. Most have gained awareness from presence in stores and restaurants.
    - - Highest distribution of local competition; higher brand awareness and accessibility. Similar quality location.
  - - - Brewery and restaurant, mediocre beer, sport focused, convenient location
    - - Higher end, hole in the wall, established "cool vibe", brews own beer (quality).
    - - High end burgers, convenient location (Vista), sells craft beer & cocktail
  - - - Great location (vista), Sells all competitor's beers (river rat, conquest etc.), popular beer drinking spot, consistent events which are well known such as trivia.
    - - Even though they currently sell Swamp Cabbage beer, they also sell beer from other competitors, and also host events that may take away from events at Swamp Cabbage brewery.
    - - Great location for customer interested in going out to eat or drinking (five points), consistent events like Yappy hour which encourages bringing dogs to the bar. Great beer selection and popular location.
- - - - Candid photos of brewery and events
      - Artistic photobank of beer, brewing, and crew
    - - Short 30 second FB commercial showing brewery and telling story
    - - Collaborated with event group; encourage interactions with event on FB