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Strategic marketing plan Heartland (External analysis (Survey, Market…
Strategic marketing plan Heartland
Included
Internal analysis
Mission
Vision
Company description
Current Strategy
Organizational Structure
Model
7-s model
Marketing
Current Marketing-mix
Price
Product
Promotion
Place
Targeting
Segmentation
Positioning
Portfolio analysis
BCG matrix
PLC
MABA analysis
Financial Analysis
Problem statement
Research questions
External analysis
Survey
Market analysis
Competition analysis
Customer analysis
Distribution analysis
Planning
Internal analysis 24th of februari
Groupname: Limo squeeze
City : Aachen