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Generation K (caracteristics (British teens are among the most troubled in…
Generation K
caracteristics
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they feel the world they inhabit is one of perpetual struggle - dysoptian, unequal, harsh
is coming of age in the shadow of economic decline, job insecurity, increasing inequality and a lack of financial optimism
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is far lonelier than we might realize and yearns for connection, virtual or physical
in a world in which virtual communication is now standard, face-to-face interactions come at a premium
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generation of makers, creators, inventors
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desire to be self-sufficient, to have experiences in a digital world, to have agency & impact
Starbucks: teens can co-create/invent a drink, ''secret menu''
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