How can we make our strategy more customer centric? ( Can we learn the…
How can we make our strategy more customer centric?
How did the market evolve for various product categories? (Product Lifecycle adoption)
What is the trend of channel preference over time?
What are the various acquisition channels through which customers are coming to shop with us?
What are the common attributes of the customers buying products?
What are the segments with high potential to grow in coming years?
How did the market share trend over time?
Evolution of key propositions over time
How can I Improve footprint?
Cost of acquisition through various channels
Conversion across various store formats
How can I improve conversion rate?
Problems related to colleagues (Interaction with customers)
Price sensitivity of Currys group vs. Competitors?
Ways to optimize webpath
How effective is our present branding/advertising strategy?
What should be our strategy to reduce overall cart abandonment rate?
What are various problems related to after sales service and delivery?
Complaints related to delivery
Can we learn the after sales purchase pattern of the customers?
Accurately measure the customers experience using apostle model
Understand change in shopping behaviour of customers after their recent/first purchase
Likelyhood to upgrade/buy new phone during product launches
Predictive model to identify customers at risk
Dixons loyal customer base based on RFM
Deeper understanding on promotion effectiveness to optimize spending on vouchers and promotions
Real time recommendation based on previous engagement and website browsing
Classify customers interms of their sensitivity to price variations
Purchase history based offerings
Affluence and demographics
How can we attract customers from other groups (CPW, Dixons, Knowhow services)?
Insights on how customers shop between Dixons and CPW
Target CPW customer profiles who have high propensity to buy in Dixons (Top customer profile of Dixons) and vice versa