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Goals (Increase Conversion (Funnel Mix, Landing Page Visit & Order Mix…
Goals
Increase Conversion
Funnel Mix
Landing Page Visit & Order Mix
Path Visit & Order Mix
CVR
Page Flow Visit & Order Mix
Yearly Mix
Standalone Mix
O365 Mix
Home Yearly Mix
Personal Yearly Mix
Home-Personal Mix
Bounce rate/Exit rate
Attach rate
Apple OS Mix
Monitor and influence O&O referrals and conversion
O&O Overall Visits
O365 Mix
Home Yearly Mix
Personal Yearly Mix
Home-Personal Mix
Yearly Mix
Standalone Mix
O&O referral rate
O&O CVR (cart)
Improve NPS by addressing top customer issues
Ratings and Reviews
Returns
Standalone Mix
Yearly Mix
O365 Mix
CSS Volume and Call Drivers
NPS
Home Yearly Mix
Mac OS Misbuy%
Drive quality traffic
Efficiency (ROAS/CPA)
Standalone Mix
Yearly Mix
O365 Mix
Home Yearly Mix
CVR
Personal Yearly Mix
Audience Mix
Help drive retention
AR renewal rates
PP renewal rates
% of PP renewals that shift to Direct