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New Business Intel (Understand the Market + Drug's Place (Social…
New Business Intel
Understand the Market + Drug's Place
Understand the Indication
Ovarian Cancer
Breast Cancer
Understand the Stakeholders
HCP
Doctors
Nurses
Hospital Admins
Hospitals
Patients
Caregivers
Understand the Treatment
Current Drugs
Current Marketing Efforts
Sales of Current Treaments
Social Awareness
Advertising efforts
Promotional materials
Number of Sales Reps
Their GEO location
SWOT
Competitive Set
Pricing
Clinical Results
New Therapeutics
GAPs Analysis
Patient Journey
Market Access
Medicare
Medicaid
Private Insurance
Top 10 Insurance
Cost of care
Media Consumption
Consumers
Patients
Caregivers
HCPs
MD / DO's
Nurses
Social Landscape
Overall Sentiment
Indication
Patient Journey
Current Treatments
Therapeutics
Advocacy Groups
Who "Owns" the conversation
KOLs