Communication Challenges in a Diverse, Global Marketplace (Understanding…
Communication Challenges in a Diverse, Global Marketplace
Understanding the Opportunities and Challenges of Communication in a Diverse World
Global Marketplace spans natural boundaries and national borders
Today's business people are likely to communicate across international borders with people live in different cultures.
Domestic workforces are becoming more diverse.
Diverse workforce brings opportunities to business
A broader range of views and ideas
A better understanding of diverse, fragmented markets
A broader pool of talent from which to recruit
Connecting with diverse employees
Fostering cooperation and harmony among employees
Working together closely
Coexist peacefully with business partners
Coexist peacefully with the community as a whole
What is diversity and intercultural communication?
the process of sending & receiving messages between people whose cultural backgrounds can lead them to interpret messages differently
all characteristics and experiences that define people as individuals