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Communication Challenges in a Diverse, Global Marketplace (Understanding…
Communication Challenges in a Diverse, Global Marketplace
Understanding the Opportunities and Challenges of Communication in a Diverse World
What is diversity and intercultural communication?
Intercultural communication:
the process of sending & receiving messages between people whose cultural backgrounds can lead them to interpret messages differently
Diversity:
all characteristics and experiences that define people as individuals
Opportunities
Backgrounds
Global Marketplace spans natural boundaries and national borders
Domestic workforces are becoming more diverse.
Today's business people are likely to communicate across international borders with people live in different cultures.
Diverse workforce brings opportunities to business
A broader range of views and ideas
A better understanding of diverse, fragmented markets
A broader pool of talent from which to recruit
Challenges
For supervisors
Connecting with diverse employees
Motivating employees
Fostering cooperation and harmony among employees
For teams
Working together closely
For companies
Coexist peacefully with business partners
Coexist peacefully with the community as a whole