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Hooked (How to build habit-forming product? (Reward (How to stimulate?…
Hooked
How to build habit-forming product?
Trigger
Show what to do next!
External triggers
(Buttons)
internal triggers
(Places, situations, people, negative Emotions)
Action
Simplest behaviour in
anticipation of a reward
B = M A T
(Behaviour = Motivation, Ability, Trigger)
Reward
Nucleus accumbens
(Part of the brain which is most active in anticipation of a reward)
How to stimulate?
The UNKNOWN is fascinating
MYSTERY (Strategy of the Feed)
Investment
Store value!
Physical (Furniture, clothes,...) looses value with time
Technology should get better by using it.
Content, Followers, Reputation,...)
Companies use the art of creating habbits
40% of what we do daily is purely out of habit
Best product does not always win!