How to build habit-forming product?
Show what to do next!
(Places, situations, people, negative Emotions)
Simplest behaviour in
anticipation of a reward
B = M A T
(Behaviour = Motivation, Ability, Trigger)
(Part of the brain which is most active in anticipation of a reward)
How to stimulate?
The UNKNOWN is fascinating
MYSTERY (Strategy of the Feed)
Physical (Furniture, clothes,...) looses value with time
Technology should get better by using it.
Content, Followers, Reputation,...)
Companies use the art of creating habbits
40% of what we do daily is purely out of habit
Best product does not always win!