being persuasive
find out what makes your country unque.
engaging -belive in what you are saying
convey confidence
body posture
facial expressions
speech
humour
smile
so that your audience relaxes
formal/informal
being professional, consider your audience
be trustworthy
tell the truth
be careful with the accuracy of your facts
provide statistics without being boring
structure
intro and conclusion
good linking of ideas so that speech flaws
determine the real needs of the audience and oppeal to therse