Being persuasive
find out what makes your country/region unique
engaging-believe in what you are saying
convey confidence
Facial expressions
Body posture
speech
humor-smile
so that your audience are relaxed
formal/informal
being professional
Consider your audience
Be trustworthy/credible
tell the truth
be careful with the accuracy of your facts
provide statistics without being boring
structure
intro and conclusion
good linking of ideas so the speech flows
Determine the real needs of the audience and appeal to these