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Content for Social (The purpose of social for a brand (Humanize the brand,…
Content for Social
The purpose of social for a brand
Humanize the brand
Extension of the customer experience
Announce your news
Extension of the brand
Increase Sales
Customer Service
Show your POV
Metrics of success
Shareability
Likes, comments
Views / reach
Editorial style planning
Pro-active Content buckets / Topics
Explain product features
News
POV
Adjacent content (e.g. Longevity content on life insurance)
Introduce a new product / feature
Slice of life vignettes (where product fits)
Reactive content
Reactions to current events
Reactions to customer needs
Customer service
Virality
High arousal emotions
Anger
Awe
Amusement
Anxiety
Who's social matters most?
What customers say about you