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ATSC (Scope of a firm (vertical integration/Hierrarchy (Advantages (Better…

- - - - Better control
      - No external transaction cost
      - Competitive advantage
  - - - Hold up cost
      - Transaction cost
- - - - Keystone though small is critical to network suvival
      - Keystone activity- critical value creation and value sharing
      - Ebay, Microsoft and walmart - keystone in their ecosystem
      - Yahoo and IBM - value dominator
      - business ecosystem health indicator
        
        productivity of the ecosystem
        
        Robustness of ecosystem - Shock resistance
        
        Niche creation- diversity
- - - - Intellectual property, Technical know-how, Brand
      - Inherrent replicability and IPR enforceability decide the boundary of the firm apart from transaction cost perspective
      - Economic rent capability
    - - Sensing weak signals
      - commercialize the knowledge asset
        
        Deploy complimentary resources
      - Entrepreneurial aspect of the firm rather than organisational structure
      - Fast Innovation sensing the fast changing needs of customer or advent of disruptive technology