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MARKETING (Determining the Price of a Product (The Concept of Pricing, The…
MARKETING
Determining the Price of a Product
The Concept of Pricing
The Price Mechanism
Supply
Market Equilibrium
Factors Affecting Demand
Factors Affecting Supply
Demand
Effects of Changes in Demand and Supply on the Equilibrium Price
Marketing Activities
Market Research
Packaging
Branding
Advertising
Pricing
Sales Promotion
Distribution
Market Structures
Perfect competition
Monopolistic Competition
Oligopoly
Monopoly
Monopsony
The Marketing Mix
Product
Price
Promotion
Place
Market Research
Types of Market Research
Ad hoc market research
Continuous market research
Sources of Market Research
Primary sources
Secondary sources
Reasons for Conducting Market Research
The Process of Conducting Market Research
Definition of the problem
Development of a research design
Collection of data
Analysis of data
Interpretation and presentation of data
Market and Marketing
Markets
Marketing
Consumer Behaviour
Definition of and Features Consumer Behaviour
Factors that Influence Consumer Behaviour
Personal factors
Economic factors
Social factors
Cultural factors
Psychological factors
Marketing mix factors
Presentation of Goods
Packaging
Branding