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Larabar (Areas of exploration (Sponsorship? Key events. (Which events…
Larabar
Areas of exploration
Sponsorship? Key events.
Which events generate the most awareness for $$
Expansion of sampling into new markets
Content?
Larabar bites and Larabar. How do they co-exist?
Partnership opportunities e.g. GoodLife
Work Approach
Create quick snacking persona of practical actives
Map the seeker space
Look up applicable events
Couponing stats
In-store activations
Shopper Marketing
Questions
How do sales breakdown by retailer? By retailer type
What are the key points of difference from Nature Valley territory?
How did Nature Valley get into GoodLife?
Define marketing objectives
Sales
Coupon
What are the filters?
Shopper marketing
Sampling
Market share
Sampling
Taste Test
Brand perception
Event sponsorship
In-store shelf placement