Larabar (Areas of exploration (Sponsorship? Key events. (Which events…
Areas of exploration
Sponsorship? Key events.
Which events generate the most awareness for $
Expansion of sampling into new markets
Larabar bites and Larabar. How do they co-exist?
Partnership opportunities e.g. GoodLife
Create quick snacking persona of practical actives
Map the seeker space
Look up applicable events
How do sales breakdown by retailer? By retailer type
What are the key points of difference from Nature Valley territory?
How did Nature Valley get into GoodLife?
Define marketing objectives
What are the filters?
In-store shelf placement