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Ticket buyers/Non member segmentations (Data Audit (1st visit (Date,…
Ticket buyers/Non member segmentations
Data Audit
Venn out ticket buyers by site
Purchase history
Visit history
1st visit
Date
Exhibition
Exhibition site
Last visit
MOSAIC group
Not for customer communications at present
Categorise exhibition by type e.g. Sculpture
Email engagement
Art interest
Pages visit
Will this go in to SVoC
VENDA spend
Online - matches with email address
Email sign up s
Purchased tickets
Distance to gallery
Active
Engaged
New
Lapsing
Propensity for membership
Recency, frequency, monetary modelling
Ticket buyer retention rates
Average time between ticket purchases
Inactive visitor
But opens emails
Doesn't open comms