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MARKET SEGMENTATION (BEHAVIORAL (Occasions (graduation, birthday,…
MARKET SEGMENTATION
BEHAVIORAL
Occasions
graduation, birthday, christmas present, self reward
Benefits
independence, growth, learn english, social, physical, confidence
Loyalty
new customer -2nd kid 50%off, existing-10%discount returning
credit towards cost for booked referrals
Usage
friends, summer traveler, worldly,peer relationships, social
Readiness Stage
aware, knowledge, like, preference, convinced , purchase
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PSYCHOGRAPHIC
Belief about summer camp-builds life-long skills, unplug from technology, connect w/nature, create, participate,discover