A "Case" of wine (The pub was in the neighborhood with large…
A "Case" of wine
Promoting wine in an Irish Pub
Jim Foster Jr. (Doc) and his father Jim Foster, Sr. (coach) opened the Selwyn Pub in June 1990.
Wine was becoming more popular
Would wine specials help bring in more customers?
The pub was in the neighborhood with large expensive homes
Wanted to have outside dining.
featured expensive wrought
iron furniture and quality china
Had filet mignon salad
People were under the age of 30
Wanted cold longneck beet and food out of a dryer
Didn't care about how nice the food or dining was
Had new priorities
The table clothes were gone in a year and the china was shelved in favor of little green baskets.
never a place where he would make alcohol cheap because he did not want to make an unsafe drinking place
in the late 1990's and early 2000's two significant changes occurred in the Myers Park
Housing prices began to increase and more affluent families began to purchase older homes
was restaurants, diners and sandwiches shops to asian restaurants
using cheap beer and music to get more people
pub soon became to young
trying to get the people that were getting to old for the other pub
remodel the pub with the replacement of the plastic patio furniture in favor of Frontage sofas
The new plan was working
Were in the ages of 30 and 45
By 2012 the market place appeared to have changed again.
older demographic and profits were better then ever
High end and dinner sales and had drink pro. half price bottle of wine on monday, tuesday and wednesday
Pub was low on those days
does not want to lower the price of drinking because he does not want to make a unsafe place
cost of pub $15 and they sold it for $20 so the had a $5 return/ the average of $10 to $ 15 margin
a stronger demand for wine
7 beers to 1 wine
enjoyed having a bottle of wine with friends
The winery sold the wine to a distributor and then the distributor sold the wine to a retailer.
To north carolina distributor for $8
$10 per glass times 4 glasses per bottle or $40 per bottle and $30 margin per bottle