Please enable JavaScript.
Coggle requires JavaScript to display documents.
Innovation Strategy (Strategy (commitment, behaviours, reach competitive…
Innovation Strategy
types
technological innovation
business model innovation
.
lack of innovation strategy
--> fail of innovation initiatives
Strategy
commitment
behaviours
reach competitive goal
integrate & align
perspectives
clarify objects
Innovation
System
set of interdependent
processes
structures how to
search for novel solutions
synthesizes ideas
fund projects
different for each company
successful innovation?
--> diverse perspectives
keystone components
explicit target &
Innovation strategy
is required
innovation strategies evolve
Answer follwoing
questions
innovation creates
value for customer?
worth to pay more?
saves money?
larger societal benefit?
how to capture
a share?
prevent customers
from defecting
type of innovation?
fit the strategy?
routine innovation
often follows on
breakthrough innovations
balance & mix
other options
customer involvement
demand-push
crowdsourcing
supply-push